Project Up-Start

Finding Inspiration in Every Turn

Embark on the entrepreneurial journey of a lifetime with our comprehensive course designed to ignite your startup dreams into reality.

Whether you're a budding innovator or a seasoned professional looking to carve your niche in the market, our program offers a roadmap to success. From ideation to execution, we'll equip you with the essential skills in market research, business planning, funding strategies, and beyond. Led by industry experts and seasoned entrepreneurs, you'll immerse yourself in real-world case studies, hands-on workshops, and mentorship sessions, empowering you to navigate the challenges and seize the opportunities of launching your own venture. Join us and transform your vision into a thriving business that makes a difference in the world

The Legendary Startup Story - Waze

One remarkable success story is that of the founders of Waze, an Israeli startup that revolutionized navigation and mapping services. Uri Levine, Ehud Shabtai, and Amir Shinar launched Waze in 2008 with the aim of providing real-time traffic information sourced from drivers themselves.

Initially facing skepticism and limited resources, the founders persisted, leveraging their expertise in software development and GPS technology. They cultivated a dedicated community of users who contributed data on traffic conditions, road closures, and accidents in real-time.

Waze's breakthrough came when they integrated social features, allowing users to connect with friends, share routes, and coordinate travel plans. This unique approach to crowdsourced navigation quickly gained traction, attracting millions of users worldwide.

In 2013, Google acquired Waze for over $1 billion, recognizing its value in enhancing Google Maps with real-time traffic updates and community-driven insights. The founders' ingenuity, coupled with Israel's vibrant startup ecosystem, propelled Waze from a small Israeli startup to a global phenomenon, showcasing the power of innovation and entrepreneurship from the region.